Vitaminwater

To launch the new bottle copy, we created a vitaminwater universe,

composed of "worlds" based on each bottle label.

 

Below are some of the highlights. 

 


XXX  /  Summer Blockbuster

We did as our xxx bottle copy suggested and multiplied dogs, mazes and egypt to get this summer's

least anticipated blockbuster, Dogs Lost In A Maze That Is Also In Egypt

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Teaser Trailer

 

Squeezed  /   Brandon

The squeezed bottle copy featured a number which would lead to the hold music of a guy named Brandon.

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When you dial the number on the bottle, you'll be greeted by Brandon's assistant, who will then promptly put you (and leave you) on hold:

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LinkedIn

Brandon also has a LinkedIn page where he posts unsolicited business advice

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We all know a Brandon.

 

Essential  /   Essentials in my Bag

Buckle up for the Essentials in My Bag video by Some Celebrity We Can’t Afford.

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Focus  /   Kiwi-Strawberry University

The Focus bottle featured a number of nonsensical word problems that prompted you to submit your answers to focusanswers@vitaminwater.com

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If you sent literally anything to this email address, you’d recieve an auto-reply from a person name Dr. Professor

who’s taken a leave of absence from Kiwi-Strawberry University, America’s least prestigious university.

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K-SU Promotional Film

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With Michelle Smith

Creative Directors: Jimm Lasser, Caleb Jensen